Who Are We?
Reachout Foundation is a non-profit, non-partisan foundation . Its main objective is to develop awareness and find solutions to counter negative generalisations we tend to make around race and ethnicity and create Stereotypes that leads to Prejudice and Discrimination.
Reachout Foundation grew out of the Ashish Ballal Hockey Academy in Bangalore initiated by Arjuna awardee and Olympian Ashish Ballal
to promote the national game from the grass root level with candidates selected from states like Manipur, Bihar and Odisha.
While sports is a powerful vehicle to bring people together, we thought it was necessary to explore other channels of interaction to realize the idea of India.
Defy Stereotype, Fight Prejudice , Eliminate Discrimination
If stereotypical perceptions are to change and the inclusive idea of India has to become a reality rather than a concept there is an urgent need for policymakers, the media, civil society and public and corporate stakeholders to come together and strengthen people to people relationship.
There is no gainsaying the fact that the diverse cultures and polities of Jammu & Kashmir, the North-East region of India and the Adivasi areas of Eastern and Central India are underrepresented in the Indian mainstream.
Firstly, it is important for both the national and regional media to report the region more accurately rather than through stereotypical and sensationalist frames of reference.
Secondly all stakeholders must innovatively take steps to ensure that there is effective communication and networking to build political and cultural bridges with the culturally diverse publics of the region.
To achieve these ends the Reachout Foundation proposes the following specific projects:
- Reachout Foundation is working on capacity building modules to train grassroots journalists reporting from these regions to feed a portal/ digital channel for greater coverage and audience. The training will be provided by the Westminister University, London with trainers from the BBC, CNN and The Guardian. Such training will enable journalists to produce stories that change stereotypical perceptions and thus shift the narrative from negative images to positive stories of nation building. Such positive narratives will help in psychologically integrating the region into the Indian mainstream.
- Reachout Foundation runs a residential hockey academy in Bangalore trained by national hockey players and with students from India’s Northeast and Odisha. The Foundation now proposes to expand the scope with students from all conflict zones of India and explore more sporting disciplines to develop the Reachout Academy for Sporting Excellence.
- Public Diplomacy for North-East India in the Digital Age: Challenges and Opportunities (A series of ongoing workshops and seminars to devise and implement effective conflict resolution and communication and networking strategies to build bridges)
- The Foundation also proposes to set up the Centre for Indian Studies to make a return to and reinvestment in strategic concepts, practices and institution building. CIS researches will engage with processes of socio-economic, ecological-material and spatio-historical transformations. CIS seeks to study the contemporary nation-state in India -- its political economies and spaces, histories and cultures, identities and ecologies, margins and outsides, experiences and consciousnesses, and representations and theorisations.
- The Foundation has initiated a youth leadership programme to inform, educate and sensitise the youth on stereotype and discrimination using music and theatre modules.