Who Are We?

Reachout Foundation is a non-profit, non-partisan foundation . Its main objective is to develop awareness and find solutions to counter negative generalisations we tend to make around race and ethnicity and create Stereotypes that leads to Prejudice and Discrimination.


Reachout Foundation grew out of the Ashish Ballal Hockey Academy in Bangalore initiated by Arjuna awardee and Olympian Ashish Ballal to promote the national game from the grass root level with candidates selected from states like Manipur, Bihar and Odisha.

While sports is a powerful vehicle to bring people together, we thought it was necessary to explore other channels of interaction to realize the idea of India.


Defy Stereotype, Fight Prejudice , Eliminate Discrimination

If stereotypical perceptions are to change and the inclusive idea of India has to become a reality rather than a concept there is an urgent need for policymakers, the media, civil society and public and corporate stakeholders to come together and strengthen people to people relationship.


There is no gainsaying the fact that the diverse cultures and polities of Jammu & Kashmir, the North-East region of India and the Adivasi areas of Eastern and Central India are underrepresented in the Indian mainstream.

Firstly, it is important for both the national and regional media to report the region more accurately rather than through stereotypical and sensationalist frames of reference.

Secondly all stakeholders must innovatively take steps to ensure that there is effective communication and networking to build political and cultural bridges with the culturally diverse publics of the region.